The German Ecolabel

The Blue Angel has been the ecolabel of the German Federal Government for more than 45 years. It is an independent and credible label that sets stringent standards for environmentally friendly products and services. The Blue Angel is the guide for purchasing.

Product categories

Good for me. Good for the environment.

The Blue Angel guarantees that a product places less burden on the environment and fulfils high standards with respect to the protection of human health – while also having the same fitness for use and quality as other products.

90% brand awareness

Surveys conducted by the German Environment Agency show that the Blue Angel is a highly recognised brand and 90 percent of people are aware of it. 23 percent of consumers admit that the ecolabel has an influence on their purchasing decisions.
(Source: Study on Environmental Awareness)

Demanding and recognised standards

The Blue Angel only certifies the best products in a particular product group. The criteria are developed by the German Environment Agency on a scientific basis.