Benefits for the retail trade
Strategic communication of your sustainability activities strengthens the image of your company and improves customer loyalty. The Federal Ministry for the Environment and the German Environment Agency guarantee that the strict criteria for the Blue Angel are developed on a scientific basis and ensure that the ecolabel is only awarded after careful examination. Amongst the jungle of labels, seals and marks that exist today in everyday life, the Blue Angel provides reliable guidance for sustainable purchasing. It stands for independent, transparent and ambitious labelling.
The Blue Angel is available for individual collaborations in the areas of e.g.:
- Online and offline communication
- Graphics, templates, shared photos, video trailers
- The creation of content and information material
- Tailor-made campaigns
- Theme weeks
- POS communication
- Competitions
- Articles and interviews for the customer magazine
90% brand awareness
Surveys conducted by the German Environment Agency show that the Blue Angel is a highly recognised brand and 90 percent of people are aware of it. 23 percent of consumers admit that the ecolabel has an influence on their purchasing decisions. (Source: Umweltbewusstseinsstudie (Study on Environmental Awareness))
Demanding and recognised standards
The Blue Angel only certifies the best products in a particular product group. The criteria are developed by the German Environment Agency on a scientific basis. The consumer information portal “Siegelklarheit” (Label Transparency) has also given the Blue Angel a rating of “very good”.
The ecolabel for your product range
No other label in the non-food sector covers such a wide range of products and services as the Blue Angel. It is awarded in product segments such as washing detergents and cleaning agents, sanitary papers, paper and stationary items and building products.
Rossmann
- 2022 / 2023 / 2024 / 2025
- Advertising school materials certified with the Blue Angel and highlighting the benefits of recycled paper on two special pages of the back to school flyer and in the Centaur customer magazine.
tegut
Painting competition to mark the 75th anniversary of tegut…!
Painting competition to mark the 75th anniversary of tegut…!
Painting competition to mark the 75th anniversary of tegut…!
Painting competition to mark the 75th anniversary of tegut…!
Painting competition to mark the 75th anniversary of tegut…!
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Offline communication, share pics, video trailers, content creation and information material, competitions, articles in the customer magazine
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2022
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Painting competition to mark the 75th anniversary of tegut…! Advertising the competition in the supermarket, in an advert in a flyer, in the newsletter, on social media and on the tegut website… The prizes were awarded by the sales team in the supermarket. 100 shopping bags were made for each of 3 selected pictures from the competition and filled with products certified with the Blue Angel.
Design of lesson plans for heading back to school
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Offline communication (2022)
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110,000 lesson plans in 300 tegut… branches: The lesson plans – certified as printed matter (DE-UZ 195) with the Blue Angel – contained information on the benefits of recycled paper. More detailed information was made available online via a QR code.
Back to school prize draw
- Competition, online and offline communication, POS, articles in the customer magazine (2023)
- At tegut… children starting school for the first time were asked to paint their school bags and their parents could submit a photo via social media. The main prize in each case was an environmentally friendly children’s desk certified with the Blue Angel.
Toom
- POS campaign and competition, online and offline communication (2023, 2024 and 2025)
- Promotional stands on the theme of low-emission and low-pollutant building products certified with the Blue Angel and on healthy living were set up in selected DIY stores with a prize wheel to provide visitors with information, giveaways and discussions. The campaign was embedded in a nationwide campaign that was also promoted on social media, the website and with flyers.
EDEKA Südwest
Campaign stand and competition
- A stand promoting the Blue Angel ecolabel took part in the Edeka Family Day at Europark. People were able to win entrance tickets via social media before the event (2023).
Spring cleaning campaign
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Online communication, content creation and information material, competition
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Articles offering advice on the #Zukunftleben website, such as tips on how to clean your home in the most environmentally friendly way, including information on the Blue Angel. A competition in the form of a quiz to promote awareness was advertised across a range of media (2022).
Globus
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POS campaign and competition, online and offline communication
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Promotional stands on the theme of low-emission and low-pollutant building products certified with the Blue Angel were set up in selected DIY stores with a prize wheel to provide visitors with information, giveaways and discussions (2023).