Your benefits

Sustainability is becoming increasingly important in e-commerce as well. Thus, more and more online retailers and marketplaces are offering individual search filters and labels in their online shops to provide a quick and easy way to identify environmentally friendly products online.

Digitales Produktmanagement

Digital product information management

It supports digital product information management (PIM) and thus improves the internal efficiency of processes for the maintenance of product data


Improves the quality of the data

It provides you with structured first-hand information from manufacturers and the licensor about those products that hold the Blue Angel ecolabel and thus improves the quality of the data and process security

Handel Imagesteigerung

Improves the image of your online shop

It provides access to additional specific content on Blue Angel products and the Basic Award Criteria and improves the image and positioning of your own online shop with respect to sustainability and environmentally friendly products


High visibility in search engines

The Blue Angel product characteristics included in the data make the products more visible when they are being searched for in search engines (SEO) and have a positive influence on the purchasing decisions made by consumers (B2C) and companies (B2B) thanks to the Blue Angel seal of quality