Why TikTok?
The way in which young people gather information has fundamentally changed. 86 per cent of Gen Z use TikTok weekly as a search engine. It is often not a matter of solving a specific problem, but rather discovering new things – driven by personal interests, entertainment and the desire to learn more. This is precisely where we come in. We are establishing the Blue Angel as a trusted authority that supports young people in their purchasing decisions.
The Blue Angel as a trustworthy companion
We see our target groups not as a passive audience, but rather as people who are actively looking for answers. On this basis, we are pursuing three key goals on TikTok:
- Establishing the Blue Angel as a permanent point of contact for the testing and labelling of environmentally friendly products.
- Embedding sustainable ideas in everyday life, thereby helping shape the consumer behaviour of tomorrow.
- Building an engaged community in which we create space for dialogue.
What that means for you as a label holder
The new channel offers direct opportunities to connect with your own communications:
- Follow us at tiktok.com/@blauerengelumweltzeichen and forward the information to your social media team.
- Interact with our content through likes and comments and by sharing relevant posts. Together, we can strengthen our visibility.
- Collaborate with us: is your brand already active on TikTok? Perfect. Let’s work together to develop formats and campaigns that bring the environmental benefits of certified products to life.