Sustainability has long become a crucial competitive factor in e-commerce.
Online retailers and marketplaces are increasingly using specific search filters and labels to make more environmentally friendly products more visible and easier to find for customers. For companies, this opens up the possibility of specifically highlighting sustainable product characteristics in digital retail and clearly positioning themselves on the market.
Certification with the Blue Angel can be an important factor for success: it generates trust, raises the profile of sustainable products and enables clear labelling in online retail. To make optimal use of this potential, the Blue Angel provides a free e-commerce product data service for online retailers. This ensures that certified products in online shops and on marketplaces can always be identified with the Blue Angel ecolabel in a reliable, up-to-date manner.
Benefits of labelling in e-commerce
Benefits of our free data service
With the free data service, up-to-date, structured product data can be integrated into online shops automatically, seamlessly and directly from the source. This improves not only the ability to find certified products and services in search engines (SEO) but also their visibility among B2C and B2B customers and in public procurement.
Protection against greenwashing risks
The familiar Blue Angel ecolabel boosts the company’s image and reliably protects against greenwashing risks. The basis for this is valid GTIN/EAN data provided for the data service by the label owners. Certified products are highlighted prominently in participating online shops within filters and listings: this increases both turnover and sustainability positioning.
Users of the e-commerce interface
Visible on the world’s e-commerce marketplaces
Greater guidance in B2B procurement
