A lot of products and services carry marks and labels today that are designed to make purchasing decisions for consumers easier. In order for them to provide clear guidance when purchasing products and services, it is not only the level of awareness about the individual labels but also their credibility that plays a significant role. The Blue Angel was the first environmental label in the world and has won the trust of consumers since then for good reason.
What are the benefits offered by the Blue Angel?
Unbeatable product diversity
No label in the non-food sector is as diverse as the Blue Angel. Approx. 12,000 products and services across almost all areas of daily life (except foodstuffs) have currently been awarded the Blue Angel ecolabel.
Exacting and recognised standards
The Blue Angel is only awarded to the best products in each category. The scientifically substantiated development of the award criteria is carried out by the Federal Environment Agency. The requirements are then discussed and agreed in a broad-based process including all socially relevant groups such as representatives from industry or consumer and environmental associations.
Transparency and independence
The Blue Angel is a Type-1 environmental label according to ISO 14024. It thus meets the highest requirements when it comes to the standards it sets, the relevance of the award criteria and the independence, management and transparency of the development and award processes.
Everybody knows about the label
Surveys conducted by the Federal Environment Agency prove 92 percent brand awareness of the Blue Angel. And 37 percent of consumers state that the environmental label influences their purchase decision.
The Blue Angel has lots of ambassadors
The Blue Angel ecolabel has lots of ambassadors: Environmental and commercial associations, consumer centres, environmental consultants within local authorities, sustainability portals and many other sustainability-oriented players promote the Blue Angel. In addition, there are 1,500 companies who use the Blue Angel in their product portfolios.
The good international reputation of German environmental policy and the positioning of the Blue Angel as an "Ecolabel made in Germany" also helps in the marketing of products offering environmental benefits in foreign markets.
Competitive advantages for procurement and B2B transactions
The Blue Angel is also an important decision-making criterion for public procurement and B2B transactions (www.beschaffung-info.de).