World Ecolabel Day / 14. October 2021

A global day to celebrate ecolabel products and services that protect you and the planet.

On 14 October 2021, more than 50 countries around the world will be dedicating eco-labels such as the Blue Angel, which protect the environment and our health. The Federal Environment Ministry, the German Environment Agency, the Jury Umweltzeichen and RAL gGmbH call on committed consumers, businesses and municipalities to jointly raise public awareness of sustainable consumption at World Ecolabel Day and to focus on the role of the Blue Angel and other eco-labels as practical guidance for sustainable purchasing.

Companies are allowed to freely use the following images and texts for their communication und newsletters. They are also perfect for social media posts on Facebook, Instagram, LinkedIn, etc. We are happy to provide the visual statements to download and use free of charge.

Journalists: The visual statements are free of charge to use for editorial coverage. Picture credits are to be included. Please provide us with a digital copy (PDF) via email:

Visual Statements

Environmental protection knows no national boundaries

Only when environmental problems are approached in a global way can we really make a difference. Share this image to make others aware of World Ecolabel Day in advance and to make it clear that environmental protection shouldn’t stop at the border!

Make environmentally friendly products more visible – worldwide

Eco-labels make sustainable products more visible and give consumers an indication of green credentials when it comes to goods and services. This shareable image serves to communicate this message and inform about World Ecolabel Day.

Let's minimise our ecological footprint together

You can use this shareable image to raise awareness of global eco-labels such as the Blue Angel on World Ecolabel Day on 17 October 2019. Products with such eco-labels allow us to reduce our ecological footprint when compared to using similar products without eco-labels.

Certified Green for you and the planet

Certified Green for you and the planet

Here you will find a visual for B2C communication from the website of the Global Ecolabelling Network (GEN).

Materials for World Ecolabel Day

Download package with an initial selection

The package contains the logo of the World Ecolabel Day key visual as well as an image for Facebook, Twitter and Instagram.

Check out the “World Ecolabel Day”-Website for further material and information:

Infographics about the Global Ecolabelling Network (GEN)

What the Global Ecolabelling Network does

Which standards do eco-labels satisfy, what do they guarantee and what makes them stand out? How long has the GEN existed? Questions like these will be answered in these infographics.

World map showing all members

This map shows all the eco-labels that are a part of the Global Ecolabel Network. This means you can see in precisely which country each label is relevant.

Text suggestions

Social media communication

You can find suggestions for text and hashtags for communication on social media in this Word document.