The use of the Blue Angel by the applicant is governed by a contract on the use of the environmental label concluded with RAL gGmbH. This also regulates the type of use and also the period of validity. In terms of the use of the environmental label in advertising or for other measures taken by the applicant, they are required to ensure, for example, that the environmental label is only used in combination with the product which has been certified with the Blue Angel ecolabel.
From the 01/01/2018 the new BLAUER ENGEL logo will be launched. All questions about the use of the new logo are clarified in the BLUE ANGEL Logo Guidelines. For information about changing from the old to the new logo please refer to the FAQs. All public relations measures and campaigns for the BLUE ANGEL will bear the new logo from 01/01/2018 onwards.
The most important advantages of using the Blue Angel logo are as follows:
A clear and unambiguous message
The use of the BLUE ANGEL logo on your products acts as a clear and reliable distinguishing
feature that provides concrete information and marketing value. By using the BLUE
ANGEL logo, you indicate to your customers, employees and other parties that you use
natural resources in a responsible way and consider environmental and health protection a
particularly important factor.
Increase the level of awareness and brand value
The BLUE ANGEL is Germany‘s best known and the world‘s first environmental label.
You can thus benefit from the clear competitive advantages and added level of trust
that this environmental label enjoys in the economy and amongst consumers. The
label‘s credibility and competence, its objective criteria, its institutionalised award process
and governmental links increase your corporate and brand value.
Guidance when making purchasing decisions
The market for certified products is growing because consumers place importance on
responsibly produced products and services when making their purchasing decisions.
The BLUE ANGEL is the dependable guide that provides reliable assistance for making
ecologically sound purchasing decisions. This is because the BLUE ANGEL guarantees
that a product or service meets high standards when it comes to its environmental, health
and performance characteristics.