Marketing

The Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB), the Federal Environment Agency (UBA), the Environmental Label Jury and RAL gGmbH carry out marketing activities for the environmental label every year in the form of various campaigns, trade fair appearances or publicity measures.

Trade fairs and events

Blauer Engel MessenThe Blue Angel talks to citizens at sustainability trade fairs such as the Heldenmarkt, at church congresses and at the open days for the German federal ministries. Alongside consumers, dialogue is also sought with expert visitors to the IFA in Berlin or CEBIT in Hanover.

Campaigns

Blue Angel CampaignThe Blue Angel is constantly the subject of new campaigns, whether it is for an environmentally-friendly start to the school year with exercise books made out of 100% recycled paper or for environmentally-friendly Christmas gifts awarded with the environmental label.

Prominent ambassadors

Blue Angel Prominent ambassadorsMusic producer Annette Humpe, actor Thomas Arnold and TV presenter Jacqueline Roussety all bestow the virtues of doing something good for yourself, the environment and the future. Why is this is case? Answers to this question are provided by the motives behind the Blue Angel campaign for its 35th anniversary.

„First applicant“

Blue Angel First applicantA company that is the first to use the Blue Angel in a particular product category receives support from the strong PR presence offered by the Blue Angel.

Online newsletter / Facebook and Twitter

Blue Angel NewsletterThe newsletter is sent out to consumers and multipliers twice a year. Information on the latest activities and news about the Blue Angel is provided on Facebook and Twitter.

Tip of the month

Blue Angel Tip of the monthThe column "Tip of the month" is published in both the magazine "Umwelt" and also on the website of the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB). This column highlights environmentally beneficial products and services holding the Blue Angel ecolabel.