Jump to navigation Jump to content

Great Brand Awareness – the World’s Most Renowned Eco-label

Amongst the countless number of labels and logos the Blue Angel eco-label enjoys full consumer confidence in Germany. Surveys by the Federal Environmental Agency show the great brand awareness of the Blue Angel with 76 percent. 39 percent of the German consumers consider the eco-label in their purchasing decisions. This makes the Blue Angel eco-label a reliable guidepost for an ecologically sound purchasing decision. As many as about 1380 licensees use the world’s first oldest eco-label "The Blue Angel" for about 11,700 products and benefit from its credibility. The Blue Angel: Success all along the line.

The Blue Angel – for increased sales and a better image
The Blue Angel assists the consumer in deciding for an ecologically sound and high-quality alternative in the maze of products and services. The Blue Angel is a clear and reliable identifying mark of concrete information and marketing value. As a label user, you will greatly improve your market opportunities in competition with others by making efficient and cost-effective use of the Blue Angel eco-label for sales promotion, public relations and brand communication purposes. Thus, you will benefit in multiple ways: The Blue Angel has a positive impact on the purchasing decision of many consumers and, thus, on your sales figures. In the end, your overall company image will benefit greatly from the high level of recognition and credibility of the world’s most renowned eco-label.

The Blue Angel – Credibility and Competence by ...
Top Print