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With 80 Percent Brand Awareness – the World’s Most Renowned Eco-label

Amongst the countless number of labels and logos the Blue Angel eco-label enjoys full consumer confidence. This is evidenced, firstly, by the great brand awareness of 80 percent and, secondly, by the fact that 66 percent of the consumers are willing to spend more money on environmentally friendly products. This makes the Blue Angel eco-label a reliable guidepost for an ecologically sound purchasing decision. As many as about 950 licensees use the world’s oldest eco-label "The Blue Angel" for about 10,000 products and benefit from its credibility. The Blue Angel: Success all along the line.

Source: BMU/UBA, Umweltbewusstsein in Deutschland 2006 Source: BMU/UBA, Umweltbewusstsein in Deutschland 2006
The Blue Angel – for increased sales and a better image
The Blue Angel assists the consumer in deciding for an ecologically sound and high-quality alternative in the maze of products and services. The Blue Angel is a clear and reliable identifying mark of concrete information and marketing value. As a label user, you will greatly improve your market opportunities in competition with others by making efficient and cost-effective use of the Blue Angel eco-label for sales promotion, public relations and brand communication purposes. Thus, you will benefit in multiple ways: The Blue Angel has a positive impact on the purchasing decision of many consumers and, thus, on your sales figures. In the end, your overall company image will benefit greatly from the high level of recognition and credibility of the world’s most renowned eco-label.

The Blue Angel – Credibility and Competence by ...
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