Great Brand Awareness – the World’s Most Renowned Eco-label
The Blue Angel assists the consumer in deciding for an ecologically sound and high-quality alternative in the maze of products and services. The Blue Angel is a clear and reliable identifying mark of concrete information and marketing value. As a label user, you will greatly improve your market opportunities in competition with others by making efficient and cost-effective use of the Blue Angel eco-label for sales promotion, public relations and brand communication purposes. Thus, you will benefit in multiple ways: The Blue Angel has a positive impact on the purchasing decision of many consumers and, thus, on your sales figures. In the end, your overall company image will benefit greatly from the high level of recognition and credibility of the world’s most renowned eco-label.
The Blue Angel – Credibility and Competence by ...
- RAL gGmbH - the label-awarding agency
- The Federal Ministry for Environment - the owner of the Blue Angel
- The Federal Environment Agency - the technical criteria-setting body
- The expert hearing involving representatives from economy, industry, as well as consumer and environmental associations
- The Environmental Label Jury composed of representatives from environmental and consumer associations, trade unions, industry, trade, crafts, local authorities, science, media, churches and federal states who actually decide on the award of the Blue Angel.