The Blue Angel – Eco-Label with Brand Character
The Blue Angel fits in well with the competition for the best possible ecological properties of products (except for foods) and services. It definitely helps to speed up the structural change of the economy towards a sustainable development. And it does so with growing success: The first Ba-sic Award Criteria were adopted by the Environmental Label Jury in 1978. Today, about 11,700 products and services in circa 125 product categories carry the Blue Angel eco-label.
During these 35 years it has had a significant number of successes in environmental and con-sumer policies. The Blue Angel succeeds when the ecologically most advantageous products have become the standard. We have compiled a summary of some of the success stories. The spectrum of the Blue Angel’s activities is continuously extended and new products and services are ecolabelled.