The Blue Angel – Eco-Label with Brand Character
The Blue Angel is the first and oldest environment-related label for products and services in the world. It was created in 1978 on the initiative of the Federal Minister of the Interior and approved by the Ministers of the Environment of the federal government and the federal states. It considers itself as a market-conform instrument of environmental policy designed to distinguish the positive environmental features of products and services on a voluntary basis.
Thus, it fits in well with the competition for the best possible ecological properties of products (except for foods) and services. The Blue Angel definitely helps to speed up the structural change of the economy towards a sustainable development. And it does so with growing success: The first Basic Award Criteria were adopted by the Environmental Label Jury in 1978. Today, about
10,000 products and services in
80 product categories carry the Blue Angel eco-label.
During these 30 years it has had a significant number of successes in environmental and consumer policies. The Blue Angel succeeds when the ecologically most advantageous products have become the standard. We have compiled a
summary of some of the success stories. The spectrum of the Blue Angel’s activities is continuously extended and new products and services are ecolabelled.
