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The Blue Angel in Numbers

The "Blue Angel“ eco-label was among the first labels permitting recognition of eco-friendly products. Consumers have accepted the Blue Angel as a brand synonymous with a high degree of orientation: Today, 79% of the respondents know the label. 38% of the respondents say they would look for „Blue Angel“-labelled products when doing their shopping.

However, there are differences with respect to socio-demographic and socio-structural characteristics: The number of those who perceive the Blue Angel as an identifying mark and consider it in their purchase decision was disproportionately high in the group of the German population aged between 40 and 69 years. Also, consumers from high-income households demonstrate better recognition of the Blue Angel and – due to its roots as an instrument of environmental policy – the eco-label is more widely known in the so-called „old federal states“ than in the new ones.

On the other hand, the Blue Angel seems to have lost further ground among young Germans as this is the case with the overall topic of environmental protection. Due to the existing gender-specific allocation of roles there is still a tendency that women in contrast to men more often make the Blue Angel part of their buying decisions – even though there are only a few results representative of the gender criterion.

(Source: BMU/UBA: Umweltbewusstsein in Deutschland 2006 (Environmental Awareness in Germany 2006). Results of a survey representative of the German population, Berlin)

The Blue Angel in Germany and the World
Currently, 817 suppliers have concluded a Contract on the Use of the Blue Angel, 17 percent of whom are foreign suppliers. A total of about 10,000 products are Blue Angel eco-labelled.
(as of: 13 May 2008)
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